If you know anything about search engine optimisation, you’ll know that it isn’t just about increasing rankings for your website, targeting lots of keywords on every page and getting as many links as you can.
Organic SEO needs a more holistic approach. Find what your customers really want and offer them and search engines the best journey possible.
At Feel, we want to work with you to get to know your potential customers, so we can create the best organic search strategy that not only provides high rankings for the most relevant searches, but a strong ROI as well.
It’s because we want to see your business succeed that our approach is adapted towards you and your business.
Achieve the right results for you
Technical Audit
Ensure your website is well set up from a technical point of view. By analysing different elements of your website like server files, internal linking structure, or site speed, it allows us to gain an insight into how search engine crawlers view it and what needs improvement, so we can raise the ceiling.
It’s one of the first things we do as part of our core SEO service. The health of your domain and journey people take on your site are crucial to organic search engine visibility.
In-Depth Research
Whether it be research into keywords to target on you service pages, diving headfirst into your traffic analysis software to see how many people visit your website and what they do when they’re on it, or exploring your competitors so we can eclipse them. We want to know what’s going on.
It’s only by fully understanding your audience and your industry can we build create a plan to achieve your objectives.
Strategy
Whether you need a comprehensive backlink profile, content driven approach, or you’re just starting your on-site optimisation journey, our deep analysis of your website, audience and data will enable us to decide what path we need to go down.
There is no one size fits all method to improving a website’s visibility in Google and opinion of your audience. The strategies we create will be based solely on your objectives and what we need to do to reach your audience in the right way.
Implementation
Here’s where we get down to the action! This is where the magic happens, where all the meticulous work that drives the strategy it put in place.
CRO
Did you know that only 52% of businesses optimise their landing pages to convert more of their traffic? That means there are a staggering amount of companies out there that don’t have any Conversion Rate optimisation strategy in place at all.
High bounce rates, short engagement times, little to no enquiries. Sound familiar? Think about it for a second. What’s the point of having a landing page that gains valuable traffic from its position in search engines if it doesn’t convert?
Our specialist SEO team will explore all the necessary key metrics and use a range of tools to identify areas of the pages that need improvement. Gaining a clear understanding of the user’s experience, how they engage with the content lets will set the path to ensure more conversions.