iSupply Group is a leading recruitment company based in the UK. Although they are very well-established working with such renowned businesses as B&M, DHL, Travis Perkins and many others, their online presence was quite weak.
iSupply, along with thousands of other reputable businesses, generate all of their business from referrals and word of mouth contact. As one of iSupply’s business objectives is to continue to generate business in this way, we didn’t want to turn the website into a hard sales tool which just sets out what they do. Since they are already an established business, we can assume that people who seek out iSupply know what they do.
Instead, we wanted to focus on how iSupply have got to their current position and why they are in business. When we started the discovery sessions with Steve and Andy and began to ask these types of questions, the feedback we received was a completely different story! We started to uncover community initiatives the business is involved in, systems they have developed to encourage non-speaking English drivers to work with iSupply, local football teams they sponsor and much more.
As iSupply’s business objective was to use the website as clarification as to why they do what they do, we were able to tailor the content to be a far friendlier read.
– iSupply Group –