A key marketing strategy for today’s brands. Whatever device people are using to search and wherever they’re searching from, we’ll help maximise your budget for cost-effective conversions.
Platforms We Utilise
Google Ads
Bing Ads
People who click on ads are 50% more likely to make a purchase and increase brand awareness by 80%.
So, what is paid search? It’s exactly what it sounds like. You pay for an advert on a search engine and only pay when someone sees it and clicks it. Pay-per-click marketing or PPC, is a great way to drive traffic to your website for your products and services in a much quicker timescale than more organic methods.
At Feel Digital, we use effective PPC strategies to target customers looking for what you can offer that will ultimately generate higher quality leads at a lower cost. And because no two businesses are the same, all of our campaigns are completely tailored to you.
Using multi-channel strategies, we’ll get your ads in front of the right people at the right time, ensuring you have optimum supporting content on your landing pages, as well as continuous split A/B testing.
More effective audience targeting
Search Ads
Quite often it can be a more gradual process for your website to be found using organic search methods. That’s where paid search marketing comes in.
By identifying specific search criteria and using the right language for your audience, our qualified PPC experts can make you appear at the top of the results, connecting your services and products to active searchers more instantly and more effectively.
Display Network Ads
Utilising text, images, video content or a combination of all three, your brand can be easily spread across a massive range of news websites, blogs, video channels and other types of website on the internet.
With relevant targeting to a specific audience that’s been thoroughly researched, our experienced team will place your ads at the right time to the right people, providing maximum ROI. Perfect for seasonal campaigns.
Shopping Ads
There are so many ways now for people to find the products they’re looking for, why not take advantage of that?
Google’s shopping platform offers you the chance to get your products directly in front of consumers whenever and wherever they’re searching from. Not only that, Google have just made it free to list your products, making it even more cost effective.
Remarketing
Make your brand difficult to forget with potential customers with a marketing strategy that enables you to stay connected to people who’ve visited your website previously.
By cleverly placing your ads in front of people that visited your website, you’ll be able to keep your products or services at the forefront of their minds, continuously re-engaging with your audience and encouraging them along the path to purchase.
Social
Advertising on social platforms like Facebook and Instagram, you can build engagement and loyalty, as well as pushing your product.
We’ll drill down into the demographics and interests of social users, so you can effectively target the right audience for the best ROI in a more versatile and cost-effective way than other forms of paid search.
Industry Recognised Work
Award Nominated
Our work for PPC campaigns has been nominated for prestigious awards.
Google Partner
All work is completed in-house by a team that’s Google certified.
A/B Testing
We’ll continuously test to get the best out of your ads and landing pages.
ROI Focused
Conversions are great, but we don’t stop there. We measure profitability for all clients.
Fixed Fees
Our fees are based on the size of and the time we need to spend on a campaign.
Wide Team Skillset
Our PPC team work closely with cross-agency teams to create the best strategies.
Working With a Google Partner Agency
Feel Digital are an approved agency for Google’s programme to manage Google Ads accounts on behalf of clients.
By choosing to work with a Google Partner agency means you’re in safe hands, as you’ll be working with a company that’s trusted by the largest search engine in the world, to produce the results you want.
It also means that we have access to industry events and specialised training courses to make sure we’re always at the top of our game and each member of the team has certified qualifications from the Google Ad’s Academy.
Whether it’s a search, shopping, display or video campaigns, we have the proven expertise to grow your business online.
Key Advantages of Paid Search
Cost-effective
If it’s done right and budget is spent wisely, it can increase profitability.
Highly Measurable Results
Pretty much every aspect of your PPC campaign can be measured.
More Focused Targeting
Geo-target and reach specific audiences more easily using paid search.
Instant Visibility
Your ads can start showing within 24 hours of going live.
Algorithm Updates
Paid search campaigns aren’t dependant on constant changes to Googles algorithm.
Varied Content
Use different types of content to reach people who digest information in different ways.
Get The Most Revenue Out of Every Click
Feel has worked on campaigns for businesses across many different industries, so we know we have the experience to make your PPC budget go further.
Whatever your objective is, our award nominated team can manage and optimise every aspect of your pay per click campaigns to make sure you get the best possible ROI.
Starting with extensive research and data analysis, this allows our experts to measure the potential profit of the project in order build our strategy moving forward. We’ll evaluate all of the key elements that can affect your paid search campaign, so we know exactly how to optimise your landing pages, site content and ads for future growth.
What Our Clients Think
57:1 Return on Investment
Our team used a combination of search engine marketing, content marketing, conversion rate optimisation and automation to increase the amount of enquiries via ISG Fume's website to boost revenue.
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Delivering Results With Rapid Digital Growth
SHP tasked Feel with amplifying the amount of revenue the business generated from their digital channels, with a bespoke strategy that would expand into a long-term partnership.
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Driving Growth Quickly and Effectively
When it came to an online presence, this group of holiday homes were static and stuck in the past. Not only was the Hill Brothers website in desperate need of a facelift, but they wanted to start challenging the big boys in the market.
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