If you want to be a part of customers conversations, you need to connect with a wider audience by transforming your social media presence
More than half of the world uses social media with 43% of people researching products via social networks.
Social media’s impact on the way companies communicate with their customers has been huge. The rewards of managing your social accounts correctly can be immense. With people spending nearly two hours of their time every day scrolling and interacting on social media sites, which has increased by 43% due to the impact of COVID-19, it offers a whole new level of potential advertising for businesses and a chance to target a large proportion of the UK population.
Businesses can’t afford to ignore social media marketing anymore. Leaving your social channels neglected means ignoring potential as well as existing customers.
Stand Out from the Crowd
Likes, shares, clicks. The content you produce and use on social platforms is what helps who you are and what you do stand out from the crowd. Engaging content means that it appeals to people, interests them and makes them more aware you.
Utilising different types of content, hashtags and in-depth knowledge of your target audience, you can grow your brand and engage more effectively.
Sharing valuable content to a large amount of people helps to create brand loyalty. If you’re able to give your audience something that helps them, resonates with them on a regular basis, people will keep looking out for what’s coming next.
It doesn’t have to be free products; it can be advice, an infographic an experience. As long as you’re trying to connect and engage with what you potential audience wants, the more people will follow you, the more you will grow.
Social media platforms have made how you target a specific audience so much easier in recent years and with the amount of data they collect, it should only get better.
By segmenting your potential target audience, based on the content your pushing, we’ll help to make sure the right people are seeing your posts and engaging with them how we want them to.
This type of marketing has never been better. Forget cold calling. LinkedIn marketing for example has revolutionised lead generation and the way we connect with potential customers we don’t know.
Creating meaningful connections and having meaningful conversations with potential customers, not just trying to sell them your service, will provide to more qualified leads.
Social media advertising can become a solid investment a business. With ad formats are evolving all the time, you can use different formats that are better suited to your goals.
Looking to tell a story? Want to show a range of products? From carousel ads that has use 10 interactive images to post boosts, paid social ads help you to reach a bigger audience than just the people who follow you.
It could be a tweak to headlines, repositioning of page elements. Just like we do with SEO and PPC campaigns, we want to help squeeze the most out of your pages to improve the amount of conversions you get from the traffic you obtain from social media.
What Our Clients Think
4D Products, Director
Park Holland Mechanical Engineering, Office Manager
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