How did we help?
  • Dramatically improved revenue generated
  • Boosted their conversion rate by improving customer journey
  • Improved organic search traffic that had intent

£340k in revenue

generated in the 1st year

97% increase in

overall conversion rate

1,728% boost in

organic search revenue

Key Aims
creative-Technical icon

Enable users to find products easier and improve path to converting.

analytical-insight icon

On mass content deployment throughout the site to improve SERPs.


Aim to improve overall conversion rate from 0.21% to above 1%.

The Results

Our continued partnership with EduLab was established following strong year on year performance improvements to both their overall and organic revenue. The success of these amazing results, within a highly competitive and ever evolving industry (not to mention the fact their main target audience suffered heavily during the early stages of the COVID-19 pandemic), allowed us to deliver on a combined search strategy with new and ambitious goals to ensure EduLab’s brand remained a leader and competitive within their market.

Our digital marketing campaign was also recognised by the UK Search Awards 2020, which Feel was shortlisted for Best Use of Search – Retail / eCommerce and Best Low Budget Campaign (SEO).


increase in overall revenue in the first 12 months.


transactions despite the effect of COVID-19.


increase in organic search traffic.