How did we help?
- The new website was designed and built in 6 weeks.
- A clear journey was set out for the company and the user.
- Traffic and enquires skyrocketed in the first 3 months.
132% Increase
in organic search engine traffic.
6k to 14k Visitors
to the new site in 6 months.
379 Leads
in the first 6 months of going live.
The Challenge
The holiday park industry is extremely saturated these days, there are so many companies out there that have static caravans to rent and to buy on a plethora of sites. From the likes of Haven and Sykes to ParkDean Resorts, the list just goes on and on.
Hill Brothers wanted to try and make a real impact in their market sector, especially the ownership side of the business. But what they had online was stuck in the past and they didn’t have any clear direction of how they wanted to interact with their audience, nor a vision of how to get to a wider audience.
The Solution
By first establishing the overall brand message from regular brand immersion sessions with the Hill Brothers marketing team, we began a thorough user journey, structural and behavioural pattern review, as well as a Google Analytics audit, industry research and audience profiling.
Feel’s talented web designers and developers then went to work and really pulled this one right out of the top draw! They were able to create something unique, eye catching and conversion focused.
From there, the collective effort of our SEO and PPC specialists began implementing their strategy by using a heavily data driven approach to optimise elements that were potentially holding the website back and making sure that the right key search terms were in front of the right audience.
Key Aims
ROI
Deliver a better ROI through more qualified leads.
Performance
Improve organic visibility & performance
Branding
Create a clear message and journey for site visitors.
The Results
Both us and Hill Brothers couldn’t be any happier with the progress achieved.
A quite substantial increase in traffic and conversions attained in addition to the proportion of qualified leads has increased through both marketing channels used. This demonstrates that not only did we improve activities on different marketing channels and propositions, but we have improved how we get the visitor to convert through engaging them more via the content on the new website.
From an SEO point of view, we saw a massive improvement in organic rankings for key search criteria and target areas.
1,600%
increase in return on investment from qualified leads obtained through the website.
124%
increase in new visitors from organic, 230% increase in returning organic.
117%
increased visitor engagement throughout the website.