How Did We Help?
- Improved organic search traffic that had intent
- Increased level of enquiries
- Grew online sales with a focus on profit margin
21:1 turnover ROI
in the first 12 months
£250k in revenue
added to bottom line
1532% increase in
organic search traffic
The Challenge
Despite still being a relatively new startup, SHP wanted to be positioned as more than just a company that manufactured and supplied balustrades and balconies. Something away from the industry norm.
The website had been built quickly and unfortunately, not much thought had gone into the journey they wanted to take the visitor on when landing on it.
And even though there was an element of onsite optimisation in place, it needed some real work putting into getting the right pages being found for the most relevant search criteria.
The Solution
By throughly researching SHP’s products, market and competitors, it meant we could develop and constantly adapt a portfolio of key search terms that would drive high value traffic through to the website.
After an in-depth review of the website and previous marketing activities, we then embarked on building a bespoke paid search campaign strategy from the ground up, to meet the brands objectives and goals. It was important that we were able to increase traffic with intent initially, whilst the SEO work did its thing.
And it didn’t stop there. Implementing key basic E-commerce practices on the website, including reworking the structure, page layout and menu, vastly improved the accessibility and the journey for users, which reinvigorated customer conversions.
Key Aims
Visibility
Increase visibility organically for key terms with search intent.
User Journey
Improve journey for users to increase conversion rates.
Enquiries
Get the phone ringing more for bespoke product requirements.
The Results
The fantastic relationship we’ve built with SHP, in such a short space of time, has enabled us to deliver on a combined search strategy to produce amazing ROI, within an already saturated market. Increasing turnover from under £400k to £650k in year one and then to £1 million the following year has meant that SHP is now a main competitor and the brand is a leader within their market.
75%
average year on year increase in turnover, from £400k to £1 million.
379%
increase to overall traffic e-commerce conversion rate.
390%
increase in e-commerce revenue from organic and paid search traffic.