If you’re a business owner or marketer, you’ve probably heard the term “content marketing” before. It’s the process of creating and sharing valuable content to attract and retain a clearly defined audience — and ultimately drive profitable customer action. One of the best places to execute your content marketing strategy is on LinkedIn.

Why LinkedIn? For starters, it’s the world’s largest professional network with over 700 million members in more than 200 countries and territories. is one of the most powerful social media platforms for businesses to reach out to their target audience, build their brand, and generate leads. In fact, according to LinkedIn’s own research, 94% of B2B marketers use LinkedIn to distribute their content, and 80% of B2B leads come from LinkedIn. That’s why content marketing on LinkedIn matters.


How to Create and Share Valuable Content to Build Your Brand and Generate Leads

This is why it’s so important for SMEs to get it right on LinkedIn! In this blog post, we’ll answer questions and provide you with some tips on how to create and share valuable content on LinkedIn to build your brand and generate leads.

But how do you do market your content on LinkedIn? Here are some tips:

Define Your Target Audience

Before you start creating content on LinkedIn, you need to know who your target audience is. Who are you trying to reach? What are their pain points? What challenges do they face? Once you know your target audience, you can create content that speaks directly to them.

Create Valuable Content

The key to successful content marketing on LinkedIn is creating valuable content that your target audience will find useful and informative. This could be anything from blog posts, infographics, videos, or podcasts. The goal is to provide value to your audience and establish your brand as a thought leader in your industry.


Be Consistent

Consistency is key when it comes to content marketing on LinkedIn. You need to post content regularly to stay top of mind with your target audience. But don’t sacrifice quality for quantity. It’s better to post one high-quality piece of content per week than five mediocre pieces.

Engage With Your Audience

LinkedIn is a social platform, so it’s important to engage with your audience. Respond to comments, ask questions, and start conversations. This will help you build relationships with your audience and establish yourself as a thought leader in your industry.

Measure Your Results

Finally, it’s important to measure your results. Use LinkedIn’s analytics tools to track engagement, views, and leads. This will help you identify what’s working and what’s not, and make adjustments to your content marketing strategy.

Create Content Like a Leader on LinkedIn Does for Their Brands

There are many leading experts on LinkedIn who are doing content marketing right. Here are some examples:

Gary Vaynerchuk – Gary is a serial entrepreneur and CEO of VaynerMedia. He’s known for his no-nonsense approach to content marketing, and his LinkedIn posts are a mix of personal anecdotes, business insights, and motivational quotes.

Melinda Gates – Melinda is a philanthropist and businesswoman who uses LinkedIn to share her thoughts on social issues, education, and women’s empowerment. Her posts are thoughtful, informative, and often spark conversation among her followers.

Neil Patel – Neil is a digital marketing expert who shares his knowledge and expertise on LinkedIn through his blog posts and videos. His posts are often informative and actionable, providing tips and strategies for businesses to improve their online presence.


Pretty Little Marketer – Pretty Little Marketer is a marketing agency that uses LinkedIn to showcase their expertise and attract new clients. She creates engaging posts that provide value to their target audience, such as marketing tips, industry news, and success stories. Their posts often feature eye-catching visuals and witty captions, making them stand out in users’ feeds. By using LinkedIn to build her brand and showcase her expertise, Pretty Little Marketer has been able to grow their business and attract new clients.

Mandy McEwan – Mandy is the founder and CEO of Mod Girl Marketing, an agency that helps businesses grow their sales through direct marketing. She uses LinkedIn to showcase her expertise and provide valuable insights for businesses looking to improve their marketing strategy. Her posts often feature practical tips and strategies, as well as case studies and success stories from her clients. She also engages with her followers and shares valuable content from other experts in the industry, making her a valuable resource.

Ready to Crush Your Content Strategy on LinkedIn?

All of these leading experts and brands are doing content marketing right on LinkedIn by providing valuable, informative, and engaging content to their target audience.

Content marketing on LinkedIn is an essential strategy for SMEs to build their brand and generate leads. By defining your target audience, creating valuable content, being consistent, engaging with your audience, and measuring your results, you can establish yourself as a thought leader in your industry and connect with your target audience.

Keep your eye out for our next article on what type of content you can create on LinkedIn to resonate with your connections, to help your brand stand out and drive results.

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