A key marketing strategy for today’s brands. Whatever device people are using to search and wherever they’re searching from, we’ll help maximise your budget for cost-effective conversions.
Platforms We Utilise
Google Ads
Bing Ads
People who click on ads are 50% more likely to make a purchase and increase brand awareness by 80%.
So, what is paid search? It’s exactly what it sounds like. You pay for an advert on a search engine and only pay when someone sees it and clicks it. Pay-per-click marketing or PPC, is a great way to drive traffic to your website for your products and services in a much quicker timescale than more organic methods.
At Feel Digital, we use effective PPC strategies to target customers looking for what you can offer that will ultimately generate higher quality leads at a lower cost. And because no two businesses are the same, all of our campaigns are completely tailored to you.
Using multi-channel strategies, we’ll get your ads in front of the right people at the right time, ensuring you have optimum supporting content on your landing pages, as well as continuous split A/B testing.
More effective audience targeting
Search Ads
Quite often it can be a more gradual process for your website to be found using organic search methods. That’s where paid search marketing comes in.
By identifying specific search criteria and using the right language for your audience, our qualified PPC experts can make you appear at the top of the results, connecting your services and products to active searchers more instantly and more effectively.
Display Network Ads
Utilising text, images, video content or a combination of all three, your brand can be easily spread across a massive range of news websites, blogs, video channels and other types of website on the internet.
With relevant targeting to a specific audience that’s been thoroughly researched, our experienced team will place your ads at the right time to the right people, providing maximum ROI. Perfect for seasonal campaigns.
Shopping Ads
There are so many ways now for people to find the products they’re looking for, why not take advantage of that?
Google’s shopping platform offers you the chance to get your products directly in front of consumers whenever and wherever they’re searching from. Not only that, Google have just made it free to list your products, making it even more cost effective.
Remarketing
Make your brand difficult to forget with potential customers with a marketing strategy that enables you to stay connected to people who’ve visited your website previously.
By cleverly placing your ads in front of people that visited your website, you’ll be able to keep your products or services at the forefront of their minds, continuously re-engaging with your audience and encouraging them along the path to purchase.
Social
Advertising on social platforms like Facebook and Instagram, you can build engagement and loyalty, as well as pushing your product.
We’ll drill down into the demographics and interests of social users, so you can effectively target the right audience for the best ROI in a more versatile and cost-effective way than other forms of paid search.